eMoviePoster.comAuction History Result 7p1257 IT herald 1927 great full-color images of sexy Clara Bow & Antonio Moreno, ultra rare! Date Sold 11/19/2024Sold For: Login or Register to see sold price. An Original Vintage Theatrical Movie Herald (measures 3 1/2" x 5" [9 x 13 cm]; 4 pages) (Learn More) It, the 1927 Clarence G. Badger silent romantic sex appeal comedy ("Story and adaptation by Elinor Glynn"; from the then-scandalous novel by Elinor Glyn; about a poor shopgirl who falls in love with her rich employer) starring Clara Bow, Antonio Moreno, William Austin, Gary Cooper (in a bit part as a reporter), and Priscilla Bonner. Note that this movie was not much different from Clara Bow's other movies of the time, but it had one of the all time great advertising campaigns ever for a single movie, where the "It" of the title referred to a sort of sex appeal, and the public was told that Clara Bow had more of "It" than any other actress, and they bought into that, and the movie was a huge success! NOTE: Click on linked names to see a biography. Important Added Info: Note that we have never before auctioned this herald, which has multiple full-color images of Clara Bow (we once auctioned a "Screen Snapshots" newspaper style herald, but not this one)! Condition: very good. Learn More about condition grades
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