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The Wizard of Oz, the classic 1939 Victor Fleming family magical fantasy adventure musical ("MGM's miracle musical show of shows!"; "It's Metro-Goldwyn-Mayer's Technicolor triumph!"; "Magnificent in its brilliant Technicolor splendor!"; "At Last It's Here Biggest Sensation Since "Snow White"!"; "The mighty miracle show that is the talk of America!"; "Amazing sights to see! The Tornado, Munchkinland, Horse of a Different Color, Startling Balloon Ascent, The Flying Monkeys, The Tree That Throws Apples"; "Gaiety! Glory! Glamour!"; based on the classic book of the same name by L. Frank Baum; nominated for the Best Picture Academy Award) starring Judy Garland (as Dorothy), Frank Morgan (in the title role as The Wizard of Oz!), Ray Bolger (as The Scarecrow), Bert Lahr (as The Cowardly Lion), Jack Haley (as The Tin Man), Billie Burke (as Glinda, the Good Witch), Margaret Hamilton (as the Wicked Witch), Charley Grapewin, "The Munchkins", and Toto too! Note that MGM was worried about how well this movie would do at the box office, and they did something we don't remember seeing on any other major movie advertising! One of the taglines says "Biggest sensation since Snow White", which means MGM was advertising a Walt Disney movie, but that shows just how worried they were! Of course, they needn't have worried, because this was a timeless classic that has only improved with age.
NOTE: Click on linked names to see a biography.

Important Added Info: Note that there are different first release Spanish heralds. One has a great full-color image, and it is one page (sometimes it has printing on the back). The other has four pages, with a single color image on the cover, and a full-color two-page spread inside. We are currently auctioning both styles, in two separate auctions. Also note that when Spanish heralds have printing on the back, we picture both sides, but when they are blank on the back, we only picture the front.

Please note that Spanish heralds, like U.S. heralds, were printed in very large quantities, and then sent to individual theaters in Spain, and they would sometimes have the backs of them overprinted with their theater name and specific play dates. But because a movie might play in Spain for a period of a year or two (traveling from theater to theater), there is no guarantee that the date overprinted on the back of the herald is the same as the date that the herald was first printed (and the date that the movie first played in Spain).

Therefore, we don't list the date overprinted on the back of a herald as the date of the herald unless we know that was when the movie first played in Spain. If we believe the herald was printed earlier, then we use that date. If it is important to you that the date on the herald is the date the movie first opened, then please look at our image of the back of this herald to see if there is a different date printed on it.

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Bruce Hershenson,
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