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Auction History Result 9f246 EXCLUSIVE Other Company 1sh '37 different artwork of Frances Farmer hugging Fred MacMurray! Date Sold 8/4/2015 Sold For: Login or Register to see sold price. An Original Vintage Theatrical Folded One-Sheet Movie Poster (1sh; measures 27" x 41" [69 x 104 cm]) (Learn More) Exclusive, the 1937 Alexander Hall newspaper journalism romantic melodrama ("...A drama full of thrills and romance!"; "And now! The biggest headline story of them all!"; about the owner of a small newspaper who is in competition with another paper run by gangsters, and when he has a fight with his girlfriend, she takes a job at the other newspaper, which leads to many complications) starring Fred MacMurray, Frances Farmer, Charlie Ruggles, Lloyd Nolan, Fay Holden, and Ralph Morgan NOTE: Click on linked names to see a biography. If you know who did the art (if any), please let us know. Important Added Info: This was printed by Associated Displays Corporation which was a company based in New York City. Before it was discovered by noted poster dealer/historian Walter Reuben, collectors did not know the name of this company (and thought it to be located in the Midwest), and it is often referred to as the "other company" (and we will continue to refer to it that way, since collectors know it that way). From 1936 to roughly 1941, this company printed its own one-sheets and lobby card sets (and a very few inserts, half-sheets, three-sheets, 40x60s and stills) for three major studio movies (Warner Brothers, Paramount and United Artists, but no other studios). The items almost always feature a tiny legal disclaimer and cast credits only. The posters and lobby cards are from the original release of the movie, and almost always have completely different artwork from the regular studio release. They did this by combining elements from different film scenes onto one poster or card. Sometimes, "other company" posters have images that are the equal of those from the regular studio release posters. Condition: good. The poster was missing an area that measured approximately 3" x 7" in the top right corner, and someone taped a piece of another poster to that area, and then hand-colored it to match the missing background area. The poster also has tears on parts of some folds and some in the borders. There is tape on the back of each crossfold. Learn More about condition grades 
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