CHARLES ATLAS

Charles Atlas (born Angelo Siciliano) was an Italian-born American bodybuilder from the 1910s to the 1970s. He is best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness (especially memorable on the back of comic books, with the question, "Are you a 98 pound weakling?"), which has been described as one of the longest-lasting and most memorable ad campaigns of all time. He passed away in 1972 at the age of 80